Cost effective ways to do marketing for small business

1. Strengthen your online presence.

In today’s digital age, it’s almost mandatory for companies to have a website and a page on social networking sites. In addition to reaching audiences beyond the geographical boundaries of your business location, they also serve as a ‘continuously open’ communication channel for your customers even when operating hours are over.

2. Make your own printed brochures & flyers.

Creating and distributing your own fliers and leaflets may be a low-cost marketing method, but it doesn’t mean that it’s low in effectiveness. A combination of good design and print quality can go a long way in making your flyers work.

3. Talk to your customers.

You will be amazed how much you can learn about what customers think about your brand simply by talking to them. But gathering information isn’t enough, you need to act on them in a timely fashion.

4. Leverage on your relationships.

Don’t be afraid to leverage on people you know to help spread your business through word of mouth. The focus here is to educate and not sell, as you do not want to come on too strong and put people off completely.

5. Partner with other businesses.

When starting out, always be on the lookout for opportunities to organise tie-ups with companies offering products and services that can complement your own.