eCommerce market in China - by Steven Fang

How to plan your eCommerce in China?

below are some steps you can take reference when choosing your platform according to your target consumer group:

1. Use Sina weibo to grow your audience.
2. Use Baidu as the platform to gain your customer's trust
3. Use weixin as your loyalty program base
4. user Tmall as your alternative channel

contact me if you would like to know more :)