I'm wondering how many people have read this part

I'm wondering how many people have read this area's content when you accessing your yahoo mail...
is that a really good UX design? I'm checking in to read my email, I believe that's the only purpose I have when I click on the mail botton on yahoo page... Any different idea to draw readers' eyeball on the mail landing page? If you can have something that really make the reader forgot check their email :)